It’s quickly becoming a very poorly-kept secret: the real currency online is data. Companies like Google, Amazon, Netflix, and Facebook make billions by collecting and/or selling your data, and use that consumer data to serve you ads that encourage you to buy their products. But with recent high-profile data breaches and the increased scrutiny on Facebook in light of the Cambridge Analytica scandal, governments and businesses are scrambling for ways to both better protect consumer data and compensate users for their fair share of the profits. And the public has started to take note, following Netflix’s The Great Hack documentary and…
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