I spent many years working with start-ups and large corporations, and invariably they all spent a large proportion of their budgets getting their message across to consumers and other businesses. Yet while there is no doubt that external communications are important, I found that the most successful companies were, in fact, the ones which dedicated just as much time, effort, and resources (if not more) to get their internal communications right. Because it’s all well and good projecting the right image to the outside world, but if your messaging is not consistent internally, in other words, if your mission is…
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