While conceived of and functioning differently in diverse contexts, ‘face’ describes a phenomenon that exists in every human society. Its most basic sense concerns the public presentation and perception of the self. Someone who has face possesses something of positive social value that arises from social approval of a person’s status, action or state of being; someone who loses face has suffered a loss in social value concerning her status, behavior or state of being. In addition to public perception, ‘face’ has an internal psychological aspect as well: it captures one’s self-image and evaluation of oneself in regard to shared…
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