With millions of people subscribing to streaming services today, it’s no surprise that platforms like Netflix and Amazon are doubling down on their efforts to create original content to keep their audiences engaged. With the ability to binge-watch an entire season of a show at any time — on any device — it seems there’s no shortage of content to fulfill every niche interest. And while the media world is busy creating unique, binge-able content to earn brand loyalty, the business world continues to invest in tactics they’ve leaned on since the ‘50s — short video ads that do more…
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