I had an unlimited budget. I could spend as much money as I wanted on whatever ads I wanted. But I had to be profitable. I was working in-house for a technology company. We had aggressive revenue targets and I wanted to play a major part in making that happen. I managed to grow ad spend from $3 million to $6 million per year because I found creative ways to profitably scale my campaigns. I crushed our revenue targets. Here’s what I learned. The creative is everything This is true across every major paid media channel, be it Google, Facebook,…
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