Though still best known for its vacuums, Dyson has been successful at branching out into beauty products, including the popular Supersonic hair dryer and low-heat-required Airwrap curling wand. Today the company announced the Dyson Corrale, the company’s first-ever dedicated hair straightener, which promises to deliver straighter hair with less heat and damage thanks to flexible plates that distribute heat more evenly. First things first: this is a Dyson product, so it’s expensive. $499.99 expensive. If that price doesn’t phase you though, Dyson thinks it can make the expense worth it thanks to some fancy technology built into the cordless straightener.…
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