Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Geofencing — also called location-based marketing — is a type of mobile ad targeting that involves a two-step process as follows: Mapping out a specific geographic area where you want digital ads to appear. Triggering the ads when someone enters the virtual fenced-in area. Geofencing goes beyond standard geographic targeting by homing in on very specific locations down to streets — or even buildings like malls or restaurants — and serving…
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