After looking at the success of short video platforms like TikTok, Chinese smartphone giant Xiaomi has also decided to invest in the sector. While the phone manufacturer isn’t making another app for users to create videos, it has tied up with a short video platform called Firework to show its clips on the Mi Videos app. As part of the agreement, Firework will show its catalog of 30-second videos across 38 categories such as travel, beauty, and fitness. The company officially launched the short video app last year, with a marquee feature that lets people shoot full-screen videos that can…
This story continues at The Next Web
Or just read more coverage about: Xiaomi